Company description::
PITTSBURGH – Mar. 1, 2004 – Ripple Effects Interactive, Pittsburgh’s largest and most distinguished interactive marketing agency, today announced that the Recreational Boating & Fishing Foundation (RBFF) has selected the firm to redesign its consumer Web site to offer the ultimate destination for boaters and anglers seeking information about the two sports. The selection comes after a national review of proposals from top interactive agencies.
The redesigned Web site will enable the RBFF to better connect with recreational boaters and anglers at all skill levels – whether they are people who have not participated in a while but are interested in returning to the sport they love, ardent enthusiasts who participate regularly, or those who have never tried but want to. Visitors will have access to a wealth of resources, from helpful tips such as how to apply for fishing permits in different states, to detailed information about the approximately 400,000 bodies of water that the Web site covers.
“We feel this selection by the Recreational Boating & Fishing Foundation provides further proof that Ripple Effects Interactive is established as one of the nation’s top agencies for online tourism marketing,” said Louis Malafarina, chief executive officer at the agency.
In addition to the RBFF, Ripple Effects Interactive serves clients such as the Pennsylvania Tourism Office, the National Park Service’s Jefferson National Expansion Memorial, Travel Industry Association of America, Greater Philadelphia Cultural Alliance, Greater Philadelphia Tourism Marketing Corporation and the Hershey Capital Region Convention and Visitors Bureau.
The RBFF is a nonprofit organization whose mission is to increase participation in recreational angling and boating, and thereby increase public awareness and appreciation of the need for protecting, conserving and restoring America's aquatic natural resources. Recreational boating and fishing are among America's favorite pastimes. In the U.S. alone, more than 50 million people participate in these activities every year – that’s more than play golf or tennis combined. The Recreational Boating and Fishing Foundation (www.rbff.org) was established in 1998 to increase participation in fishing and boating, to complement ongoing conservation efforts by government agencies and to pass on these American traditions and a legacy of stewardship.
Ripple Effects Interactive is a premier interactive agency – the only Pittsburgh interactive agency ranked among the nation’s top 50 by Ad Age and MEDIA magazines – that partners with clients to create innovative online marketing campaigns. The agency offers a full range of services - from strategic marketing communications and website design to online marketing and application development. Located in Pittsburgh and Philadelphia with representation in Washington, D.C., Ripple Effects Interactive features a team of more than 40 interactive specialists. Since 1998 the agency has worked with government, education and large corporate clients, including the Commonwealth of Pennsylvania, AARP, GlaxoSmithKline, Johnson & Johnson and Coca-Cola. Ripple Effects Interactive has built a reputation for high-quality work, winning more than 90 industry awards in the past three years alone, including the prestigious ID Magazine Gold Award for Web Site Design, as well as the London International Advertising Awards. For more background, visit www.RippleEffectsInteractive.com.
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